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Milestones of Wrigley in China


1930s
Wrigley's products were imported to China from the factories of Chicago, USA and Australia. However, due to the World War II and the Chinese Civil War, Wrigley's products were temporarily absent from the Chinese market.

1981s
April: Wrigley signed sales contracts with food import and export companies in China and started selling Doublemint gum in designated stores across five key cities: Beijing, Shanghai, Guangzhou, Dalian, and Xiamen.

1988s
July: Doublemint gum was imported from Hong Kong and therefore started its sales in Guangdong.

1989s
November: Wrigley Chewing Gum Company Limited was officially established in China. Wrigley bought 22,750 square meters of land in the Guangzhou Economic and Technological Development District.

1991s
April: Wrigley officially began the Guangzhou Factory construction.

1993s
Guangzhou Factory celebrated its grand opening and started trial production of Doublemint gum. The products were sold in Guangzhou and Fujian.

1995s
October: Wrigley started producing Spearmint and Juicy Fruit at Guangzhou Factory.

1997s
July: Wrigley became the market leader in China.

1999s
China became Wrigley's largest overseas market.

2000s
Wrigley became the largest confectionery company in China.

2001s
“The Wrigley Oral Health Program was launched in China.
August: Wrigley (Shanghai) Limited was registered.


2002s
The Pellet gum line and sugar-coated product line were put into production at Guangzhou Factory.

2004s
April: Wrigley acquired part of Joyco's confectionery businesses and began offering these products, including Ta Ta bubble gum and Pim Pom lollipops. And at the meantime, Wrigley announced to restructure its business in China.
October: Wrigley launched gum production at the Shanghai Factory.

2005s
June: Wrigley acquired a number of confectionery assets from Kraft.
July: Wrigley Chewing Gum Company Limited was renamed Wrigley Confectionery (China) Limited.

2006s
January: The China Innovation Center was founded as a strong satellite of the Wrigley Global Innovation Center.
March: Wrigley launched its first non-gum product in China, Doublemint Mint.
April: Wrigley officially acquired Sugus' China business from Kraft.

2007s
October: Wrigley Shanghai Factory celebrated its grand opening and began gum production.

2008s
Mars acquired Wrigley and the acquisition made the company one of the world's leading confectionery companies Wrigley became a subsidiary of Mars, and Skittles' business in China was officially transferred from Mars to Wrigley.

2010s
March: Wrigley celebrated the opening of the China Innovation Center (CIC) . CIC's responsibilities include product development, consumer insights, technology support and market insights.
October: Wrigley Yonghe Factory broke ground in the Yonghe Economic Zone of the Guangzhou Economic and Technological Development District with a total investment of RMB1.08 billion. The Yonghe Factory is now one of the most advanced manufacturing facilities in Wrigley's global supply chain.

2011s
August: Wrigley celebrated the 10th anniversary of the Wrigley Project Hope and Wrigley Oral Health Program in China.


2012s
November: Wrigley Yonghe factory was put into operation. The Factory is Wrigley's largest, most advanced and sustainable gum and confections manufacturing facility. With Yonghe factory, Wrigley's capacity in China will increase by 60% by 2016.
November: Wrigley launched 5® sugar-free chewing gum in China.

 
 
 
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